Our Approach

is human centered. Everything we do orbits the people we work with and their needs.


Humans are at the heart of successful organizations.

From governance to operations, we bring our experiences, perspectives and preferences to work every single day. We make decisions, we negotiate we empathize and we relate with one another in order to achieve our goals. While we use tools and processes to activate our choices, human minds and hearts are at the centre of what drives our work. Acknowledging our human aspects is acknowledging what moves technology to drive success.

What are the benefits of a human-centered approach?


Truly successful solutions persist through time and changes in staff and leadership. Understanding the people who must adopt and maintain solutions over time fosters sustainable solution development.


Understanding impact requires understanding the people that are impacted. A human-centered approach prioritizes grantee voices, enabling grantmakers to make truly transformative change.


When everyone is included, empowered, and enthusiastic to contribute, you become more than just an organization - you become an organism: a singular, resilient unit, capable of adapting to any circumstance.

In Practice

What does it mean to be human-centered, practically?


Ask questions about the problem.

Focus on learning through process.

Empower stakeholders.

Test your assumptions, to uncover root causes and unmet needs.


Give prescriptive answers.

Focus on generating products.

Patronize stakeholders.

Rely on assumptions, resulting in band-aid solutions.

In Our Work

We incorporate a human-centered approach throughout all areas of our work.

Foundation Persona: The XYZ Foundation

We loved the human-centered approach so much that we've created a foundation persona to represent the grantmakers we work with. It acts as a proxy for real grantmakers, to help us keep in mind the real people and needs that our work impacts. 

Similar to user personas used in user experience design, the XYZ Foundation is a foundation persona - it is a fictional foundation composed of staffing roles, functions, and objectives that we've seen across the grantmakers we've worked with over the years.

Human-Centered Services


By aligning the different perspectives of your staff, leadership, grantees, and other stakeholders within strategies.

  • GMS & Other Software Auditing and Selection
  • Technology Adoption
  • Digital Talent Strategy
Strategy & CulturE →


By understanding your unique needs and habits before gathering features and functions to meet those needs.

  • Audit & Gap Analysis
  • Tech Selection & Implementation
  • Data Management Process
Systems & Processes →


By including stakeholders in our research, design, testing, and iteration to ensure that solutions are sustainable.

  • Grantee Experience Research
  • Empathic Grantmaking
  • Process Prototyping
Empathy & Design→